Uber Direct is Uber’s delivery service for orders you take yourself, on your own website, app or phone. An Uber courier picks the order up, and Uber charges a fee per delivery with no commission, from $7.99 on its pricing page. Through a partner the price changes: Toast charges $6.99 under 6 miles ($8.99 in California), Square passes on $4.20 plus 75¢ a kilometer, and Menufy takes 12.5% of the order subtotal.
What is Uber Direct?
Uber Direct is Uber’s white-label delivery. The guest orders from you and Uber supplies the courier. Guests can get the order in under 2 hours, the same day, or on a date up to 30 days out, and they follow the courier by text. Uber says it usually delivers within 10 miles, and farther if you ask.
You can use it without being on the Uber Eats Marketplace. Uber Eats lists your restaurant in its app and takes a share of each order; Uber Direct delivers the orders that come to you.
You can connect in three ways:
- through your POS or online ordering system, if it is one of Uber’s integration partners
- through the Uber Direct API, which needs a developer
- through the Uber Direct dashboard, where you enter each order by hand
Uber says it has more than 90 integration partners. Its partner page includes Toast, Square, Lightspeed, Olo, ChowNow, Menufy, Owner, Sauce, HungerRush and Shipday.
What does Uber Direct cost per delivery?
Uber does not publish one rate. Its pricing page and its Uber Eats merchant page both say Uber Direct starts at $7.99 a delivery, while a second Uber Direct page, at merchants.uber.com, says “as low as $6.99.” A footnote says your rate may be higher or lower depending on the order type, distance, delivery speed, how you connect (partner, API or dashboard) and your region. Where the offer is available, first-time users get their first 5 deliveries free in the 14 days after signing up.
Partners that resell Uber Direct publish their own prices. These were on each company’s pages on November 10, 2026:
| How you connect | What the restaurant pays per delivery | California |
|---|---|---|
| Uber Direct, from Uber | From $7.99, or $6.99 on one Uber page; your rate depends on distance, speed, region and how you connect | Not stated |
| Toast Delivery Services | $6.99 under 6 miles, $8.74 at 6 to 8 miles, $9.49 at 8 to 9, $9.99 at 9 to 10 | Add $2.00 |
| Square on-demand delivery | $4.20 + 75¢ per kilometer | $4.50 + 95¢ per kilometer |
| Menufy | 12.5% of the delivery order subtotal; the guest pays a delivery fee from $3.99 | Not stated |
Toast also adds a regulatory fee of $3.00 in New York City and $5.00 in Seattle, and it lists a flat $1.49 Toast service fee per order. Its billing example shows a $5.49 delivery fee plus the $1.49, which comes to $6.98, close to the $6.99 “Total Fee” in its fee table, so the $1.49 is probably part of that price. Toast does not say so outright. If it is added on top, a delivery under 6 miles costs $8.48, or $10.48 in California; ask Toast before you count on $6.99. Toast’s default delivery radius is 10 miles, and capping it at 6 takes a request to Toast.
Card processing on the order is a separate cost with every partner: Square’s policy says its card rate still applies on top of the delivery fee, and Toast and Menufy charge their card rates on these orders too. Menufy’s help article on Uber delivery was last updated two years ago, so check the rate in your Menufy account before you switch it on.
DoorDash sells the same kind of service as DoorDash Drive, at $6.99 to $10.99 per delivery order. Our Toast online ordering costs page sets Toast’s Uber Direct and DoorDash Drive rates side by side.
What does one $30 delivery cost?
Say a guest orders $30 of food from your own ordering page and the restaurant covers the whole delivery fee. At three distances, with one mile at 1.609 kilometers, the restaurant pays:
| Delivery | Toast, California | Toast, most states | Square, California | Square, most states | Menufy |
|---|---|---|---|---|---|
| 3 miles | $8.99 | $6.99 | $9.09 | $7.82 | $3.75, and the guest pays $3.99 or more |
| 5 miles | $8.99 | $6.99 | $12.14 | $10.24 | $3.75, and the guest pays $3.99 or more |
| 7 miles | $10.74 | $8.74 | $15.20 | $12.65 | $3.75, and the guest pays $3.99 or more |
Square’s per-kilometer price costs less than Toast’s flat fee only on short trips: under about 2.9 miles in California and about 2.3 miles elsewhere. On longer trips Toast is cheaper, and by 7 miles the gap is $3.91 in most states and $4.46 in California. Menufy’s percentage looks lowest for the restaurant, but its guests pay a delivery fee from $3.99 on top, and on a $60 order Menufy’s share doubles to $7.50.
We leave tips out because the guest pays them and they go to the courier. Toast withholds the tip from your payout along with the fee, and Menufy deducts it from your payments.
Is Uber Direct cheaper than Uber Eats?
It depends on the order size. Uber Eats charges a Marketplace Fee of 20% of a delivery order on Lite, 25% on Plus and 30% on Premium. Lite starts at 15% in a few cities, including Los Angeles, San Francisco and Seattle. On the same $30 order that is $6.00, $7.50 or $9.00, with card processing included. So in California, Toast’s $8.99 costs more than Lite or Plus on a $30 order and about the same as Premium. Plus and Premium charge 0% for your first 30 days, and Plus adds 5% on Uber One members’ orders if you take part in Uber One. Uber Eats also charges the guest a delivery fee, set by Uber, which it says is lower on Plus and Premium than on Lite.
A month of 100 delivery orders at $30, 3 miles out, in California:
| Option | Delivery fees the restaurant pays (only Uber Eats includes card processing) | Where guests come from |
|---|---|---|
| Uber Direct through Toast | $899 | Your own ordering page |
| Uber Direct through Square | $908.66 | Your own ordering page |
| Uber Direct through Menufy | $375, while guests pay $399 or more in delivery fees | Your own ordering page |
| Uber Eats Lite, 20% (15% in Los Angeles, San Francisco and Alameda County) | $600 ($450 at 15%) | The Uber Eats app |
| Uber Eats Plus, 25% | $750 | The Uber Eats app |
| Uber Eats Premium, 30% | $900 | The Uber Eats app |
A flat fee costs less than a percentage once orders get large enough. These break-even points leave out card processing on Uber Direct orders, which Uber Eats includes, so the real ones are a little higher. Toast’s $8.99 California fee breaks even with Uber Eats Lite at a $44.95 order, with Plus at $35.96 and with Premium at $29.97. Outside California, Toast’s $6.99 breaks even at $34.95, $27.96 and $23.30. Our page on Uber Eats fees for restaurants prices each Marketplace plan, including pickup.
Guests who have never heard of you can find you in the Uber Eats app. Uber Direct only delivers orders from guests who already order from you, on your site, app or phone, so it pays off for restaurants that already get delivery orders of their own.
Who pays the delivery fee, you or the guest?
Most systems let you decide. Toast lets you pass part of the delivery fee on to guests or set a minimum order for delivery. Square’s policy says the fee may be charged to the guest or to you, depending on how you set up delivery fees. Lightspeed asks you to set the delivery fee guests pay on Uber Direct orders, if any. On Menufy the guest pays the delivery fee and the restaurant pays the 12.5%.
Each dollar you pass on is $100 a month on 100 deliveries. Passing on $3 of Toast’s $8.99 in California brings the month above from $899 to $599.
Where Expresso fits
Expresso has no delivery: no drivers and no Uber Direct or DoorDash connection. If you want Uber couriers on your own orders, pick one of the systems above.
Expresso is a direct ordering page for pickup, curbside and scheduled orders, plus QR code ordering at the table. There is no monthly fee and no contract, and orders ring on a kitchen tablet ($149 once). Card processing is 3.2% + 30¢ on the order total, including tax, tip and the guest fee, and guests pay a 2.5% convenience fee on the food subtotal, shown at checkout. On a $30 pickup order, before tax and tip, that is $1.28 to you and 75¢ to the guest. Payouts go to your bank every week.
If most of your takeout is delivery, Expresso is the wrong fit. If most of it is pickup, our guide to choosing an online ordering system for restaurants compares the options that take those orders without a commission.
Take orders online without a monthly fee
Expresso gives your restaurant its own ordering page, QR codes for every table and a kitchen tablet. No monthly fee and no contract: card processing of 3.2% + 30¢ per order.
Request a demo →